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We build AI systems, automations, and web apps that scale your business. 50+ clients. Senior engineers only.

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Web DevelopmentHome Services

Website Rebuild + Conversion Optimization → +241% Qualified Leads & 3.4x Revenue Growth

We transformed an outdated service business website into a high-performance conversion engine—combining premium web development, persuasive UX, and AI-powered lead qualification to dramatically increase inbound revenue.

Book Strategy CallView Related Services

Project snapshot

Summit Home Solutions
6 Weeks
Web Development, Conversion Optimization, AI Chatbot

Metrics shown are based on the project scope and available reporting data.

Measured implementation outcomes

0
Qualified Leads
0
Revenue Growth
0
Lighthouse Score
0
Bounce Rate

Metrics shown are based on the project scope and available reporting data.

Scope

Services Delivered

Web DevelopmentConversion OptimizationAI ChatbotPerformance OptimizationSEO OptimizationWorkflow Automation

Problem

Where things were breaking

The bottlenecks that limited speed, trust, and conversion before implementation.

Website looked outdated and failed to build trust with high-value prospects

Traffic was arriving from ads and SEO, but conversions remained weak

Forms generated low-quality leads with no qualification process

Mobile experience was slow, clunky, and causing major abandonment

No clear service hierarchy, buyer journey, or persuasive call-to-action structure

Lead follow-up depended entirely on staff availability

Technical SEO issues limited organic visibility

Management had no visibility into attribution or conversion performance

Solution

What we implemented

A structured system designed to capture, qualify, route, and follow up with better-fit opportunities.

Rebuilt the website from the ground up with premium conversion-first architecture
Redesigned service pages around trust, buyer psychology, and conversion flow
Implemented AI-powered conversational lead qualification
Built dynamic multi-step forms to improve lead intent filtering
Integrated CRM automation for routing and follow-up
Optimized performance, mobile UX, and Core Web Vitals
Rebuilt technical SEO foundation including metadata, schema, and indexing
Implemented analytics + funnel tracking for full attribution

Timeline

Delivery Timeline

The implementation path from audit to production launch.

Week 1
01

Discovery + Audit

Audited performance, UX friction, technical SEO, and conversion bottlenecks

Week 2
02

Conversion Strategy

Rebuilt information hierarchy, trust architecture, and CTA logic

Week 3
03

UX / UI Design

Created premium modern interface focused on trust and conversion

Week 4
04

Development

Engineered fast, scalable modern website architecture

Week 5
05

AI Integration

Implemented intelligent lead capture and qualification workflows

Week 6
06

Optimization

Improved performance, mobile UX, indexing, and analytics

Week 7
07

Launch

Production deployment with attribution monitoring and iteration

Transformation

Before and After

Before

Qualified Leads31 / Month
Bounce Rate72%
Mobile ConversionLow
Lead QualificationManual
Brand PositioningCommodity

After

Qualified Leads106 / Month
Bounce Rate28%
Mobile Conversion+189%
Lead QualificationAI Automated
Brand PositioningPremium

Components

Key components

Premium Homepage Conversion Architecture
AI Qualification Chatbot
Dynamic Multi-Step Quote Funnel
Service-Specific Landing Pages
CRM Lead Routing Automation
Mobile Conversion Optimization
Technical SEO Infrastructure
Schema Markup Implementation
Performance Optimization
Conversion Analytics Dashboard

Impact

What changed

Measured outcomes and operational improvements after deployment.

Qualified lead volume increased by 241%
Revenue grew 3.4x within 6 months
Bounce rate reduced by 61%
Lead quality improved significantly due to qualification filtering
Mobile conversions increased by 189%
Sales team spent less time handling poor-fit inquiries
Website became the highest-performing acquisition channel
Organic rankings improved due to technical SEO rebuild

Stack

Technology Stack

Next.jsTypeScriptTailwind CSSSupabaseOpenAIHubSpotGoogle AnalyticsMicrosoft ClarityVercelResend

What This Means in Practice

The strongest systems reduce response gaps, clarify buyer intent, and give the team a cleaner path from inquiry to qualified conversation.

Estimate your ROI →

"Our old website was costing us real money and we didn’t realize how badly. The rebuild completely changed the business. Lead quality improved immediately, conversions jumped, and the entire brand now feels premium."

Ryan Mitchell - Founder, Summit Home Solutions

Related

Related transformations

More proof systems with similar industries, services, or implementation patterns.

01
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Website Redesign + AI Conversion System → +186% More Booked Calls

We transformed an underperforming B2B consulting website into a premium AI-powered conversion system with clearer positioning, faster performance, smarter lead qualification, CRM routing, and automated follow-up.

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Metrics shown are based on the project scope and available reporting data.

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02
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AI Follow-Up Engine → 94 New Estimates & 3.7x Faster Lead Response for Home Services Company

We built an AI-powered lead recovery and follow-up system that captured missed opportunities, automated estimate follow-ups, and generated predictable inbound revenue for a fast-growing home services company.

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Metrics shown are based on the project scope and available reporting data.

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03
Performance AuditB2B SaaS
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JS Bundle Size

Performance Audit + Engineering Overhaul → Lighthouse 43 → 98 & 71% Faster Load Times

We audited and rebuilt a slow, bloated production web application—eliminating performance bottlenecks, improving Core Web Vitals, strengthening security, and dramatically improving user experience and SEO readiness.

ScaleStack SaaS4 Weeks
Performance AuditWeb DevelopmentPerformance Optimization

Metrics shown are based on the project scope and available reporting data.

View Case Study

Your website should generate revenue—not just exist.

We build premium high-converting websites engineered to attract, qualify, and convert ideal clients.

Book Free Strategy CallRequest Website Audit